I was listening to
The Holy Post
on the way to the office this morning, and Phil, Skye, and Kaitlyn were reflecting on market forces in American Evangelicalism, taking off from a
Russell Moore piece in Christianity Today, which was working from
a book by Dr Leah Payne.
That's a lot of launching points from within Christian media, and actually will help me make the point I want to make.
The Holy Post reflections pointed to the ways that American Evangelicalism is driven primarily by the market (Skye even tells a story about meeting a market executive who predicted the end of the Emergent Church movement of the early 2000s because it was a movement made up by marketers who no longer had any use for it). Evangelical fights, music, books, etc are all driven by marketing and money, which are developed through a mix of what we want and what marketers want us to want. Toward the end of the conversation (which goes from roughly minute 13 to minute 53 of the podcast), Kaitlyn makes a really important point about how desire works in us: we think we want things that will make us feel good, but those wants are often pointing to or masking deeper desires in us that would get us closer to the things we actually need. But we spend money and tend to make decisions based on our shallow wants, not our deepest desires.
Add to that the fact that marketers and publishing companies and business executives are in the business of noticing and then creating new wants in us, so that we add layers and layers of wants to keep us from searching after our deepest desires. The stuff that would fulfill us is free, but the consumer markets cannot sustain their appetites by telling us that, so they are constantly creating new wants in us. This is the way consumerism works, outside and inside the church.
Again, the stuff that fills our deepest longings is all freely available to us in Christ: identity, grace, purpose, acceptance, belonging, God's presence and life in us, our life and presence in Christ. We don't need the markets, they need us. But they convince us to keep spending by pretending and confusing us into thinking that we need them and their products. My prayer as a pastor is that we can continue to see, notice, and find freedom from consumerism, which is a reason that we've set up RCB in the ways that we have. One of my driving concepts as a church planter is to work toward an anti-consumerist model.
And, it is not lost on me that I started these reflections by listening to a consumer media outlet talking about a magazine article talking about a book. I'm trapped in the consumerist markets as much as anyone. The church is trapped in Babylon, and one of the key questions for us is whether or not we are learning to love Babylon more and more, or are we learning to follow and love Jesus? Are we finding ourselves freer of Babylon, or more and more entangled? Are we in the world and not of it, with all the complexity of living in that way, or are we becoming more one with the world systems?
During this Lent season, I invite us to seek after ways of life that draw us to our deepest desires, by learning to listen less to our appetites and distractions, and instead allow God to speak to us in hunger, in quiet, in rest, in silence.
Jesus, draw our eyes and ears to our deep longing for You, and help us attune to what You are doing in us and in the world around us. Set us free from the bondage of consumerism and help us to find our firm foundation in You.
Blessings in Christ,
Josh